A practical guide to optimising your website for mobile SEO

Through our Mobile SEO Agency Optimize 360 

 Mobile SEO : Complete guide to optimising your website

With the number of smartphone users increasing all the time, it's essential to ensure that your website is adapted to these devices.

A website optimised for search engine optimisation on mobile phones will considerably improve visibility on search engines such as Google.

In this guide, discover 10 key points for successfully optimising your site for the SEO mobile.

Mobile SEO

1. Adopt a responsive design approach

Le responsive design is a technique that allows your site to automatically adapt to the size of the screen on which it is displayed. This guarantees user experience whatever the type of device used (smartphone, tablet, computer). Search engines such as Google favour sites that offer a fluid experience adapted to all media.

How do you set up responsive design?

    • Use existing development tools such as Bootstrap or Foundation.
    • Opt for relative measurements instead of fixed values for your graphic and typographic elements.
    • Regularly test your site on different types of device and screen resolutions.

2. Optimise your page load times

The longer a site takes to load, the more likely visitors are to leave the page without interacting with its content. It is therefore crucial to reduce page load times to ensure good positioning in mobile search results.

A few tips to improve the display speed of your site :

    • Compressing images to reduce their weight without losing visual quality.
    • Use caching to reduce resource download times.
    • Minimising your files CSS and JavaScript to eliminate unnecessary space and reduce the size of files transferred.

3. Make your content easily accessible and readable

Mobile users are often in a greater hurry than computer users. It is therefore necessary to make your content accessible and easy to read to capture their attention and spur them into action.

How can you make your content readable?

    • Use a clear, legible font that is large enough to be read comfortably on a small screen.
    • Lighten up your texts by using short, well-spaced paragraphs and dashes or bullets to break up the uniformity.
    • Highlight important information and calls to action (CTA) using contrasting colours and eye-catching graphics.

4. Think touch-screen navigation

The majority of mobile users navigate with their fingers on the touch screen of their device. So it's important that your site is easy to navigate and interactive, even without using a mouse.

A few tips for adapting your site to touch screens:

    • Make clickable elements (buttons, links) large enough to be easily operated with a finger.
    • Avoid hover effects, which don't work well on touch screens.
    • Think about adding shortcuts or specific gestures to make navigation easier.

5. Make sure your content is indexable

For your website to appear in the search results, it is essential that the search engines are able to index your pages correctly. So you need to make sure that all the resources needed to render your site (images, CSS, JavaScript) are accessible to search engines. indexing robots.

Tips for making your content indexable :

    • Use tags HTML to structure your content and make it understandable to search engines.
    • Include a file sitemap XML, which lists all the URLs on your site and their metadata.
    • Regularly check the indexing status of your site using tools such as Google Search Console or Bing Webmaster Tools.

6. Optimise your titles and meta-descriptions

The titles and meta-descriptions of your pages are key elements for SEO, as they enable search engines to understand the main theme of each of your pages. What's more, this information is displayed in the search results, so it's vital that it's convincing and encourages discovery.

Tips for optimising your titles and meta-descriptions :

    • Write unique headings for each page, including keywords relevant to the subject.
    • Limit the length of your titles to around 60 characters.
    • Keep your meta descriptions concise and to the point, around 160-200 characters.
    • Include calls to action in your meta descriptions to encourage potential visitors to click on your link.

7. Use hreflang tags to manage multilingual versions of your site

If you offer several language versions of your site, you need to use the hreflang to indicate to search engines which version to offer to web users according to their preferred language. This also avoids problems of duplicate content.

How to use hreflang tags :

    • Include hreflang tags in the header of each page, indicating the languages and corresponding URLs.
    • Make sure that all your language versions are referenced on the same page. URL specific to each of them.

8. Create local content to target specific customers

By adapting your content to your visitors' habits and preferences according to their geographical location, you can improve their user experience and increase your chances of conversion. Search engines also favour sites with relevant local content.

Tips for creating local content :

    • Write articles or pages specific to a region or country, covering local news or cultural topics.
    • Include practical information such as addresses and travel tips for foreign visitors.
    • Target specific local keywords to boost the visibility of your pages in local search results.

9. Focus on voice optimisation

La voice search is booming, and now accounts for a significant proportion of mobile searches. It is therefore essential to take this trend into account when optimising your mobile SEO.

Tips to optimize for voice search :

    • Favour long, natural sentences in your content, as they are more in line with the way people express themselves when they carry out a voice search.
    • Use questions and answers to structure part of your content, so that you can respond directly to visitors' queries.
    • Include elements such as how-to sheets or step-by-step lists that are easy for voice assistants to understand.

10. Consider the mobile screen user as a main criterion

The user agent represents the equipment used to access the page, and this includes mobile screens. So take mobile devices into account when creating your site and when carrying out tests for referencing tags.

  • Use dedicated tools to simulate browsing on different models of mobile device and regularly check the display and behaviour of your site.
  • Consult your website traffic statistics to identify the devices most used by your visitors and adapt to their specific needs.

By applying these recommendations, you can effectively optimise your website for mobile SEO and improve its visibility on search engines, while offering an optimal user experience to all your visitors, whatever their type of device.

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