The latest trends in mobile SEO in 2024: a complete 10-point guide

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The latest trends in Mobile SEO in 2024

When it comes to SEO, it's vital to keep up to date with developments and trends to optimise your website's visibility.

Find out more about Top ten mobile SEO trends in 2024 to help you adapt your strategy.

mobile SEO trends

1. Voice search becomes essential

Faced with the rise of voice assistants and other connected objects with voice recognition functions, the voice search is a major component of mobile SEO. To be relevant in these search results, you need to adapt your content and use natural, conversational language.

Include short questions and answers

To respond to voice queries, your content must include precise and concise answers, in the form of short questions and answers. This way, users will get a relevant answer more quickly when they carry out a voice search.

2. Mobile-first indexing

Mobile-first indexing is emerging as a key trend for the coming years. Google now indexes mobile versions of websites before desktop versions. It is therefore important to favour a design that responsive to improveuser experience on your mobile.

A design adapted to mobile screens

Ergonomics and fluidity of navigation are essential to ensure an optimal experience on mobile devices. It is therefore important to design web pages that are quick to read, easily accessible and interactive.

3. Improving loading times

Optimum loading times are essential for a good user experience on mobile. To achieve this, images and files should be kept as light as possible, in particular by using compressed formats (WebP or JPEG 2000) and to optimise page display using the new HTTP/3 protocolfaster and more secure than its predecessor.

4. Local content is king

With the rise of local referencing and geolocation, local content is becoming a key element of your mobile SEO strategy. It's all about offering practical, relevant information linked to the user's geographical area, such as maps, addresses and opening times.

Think about your Google My Business listing

With this in mind, don't forget to optimise your form Google My Business to appear in local results when web users search for services and shops near their location.

5. Rich, diverse content

Your site needs to offer interesting and varied content, both in terms of content and form. Take advantage of the new possibilities offered by mobile formats to insert videos, infographics or podcasts into your content, to grab visitors' attention.

6. Artificial intelligence for search engine optimisation

L'artificial intelligence (IA) is increasingly used to analyse and optimise web content, thanks in particular to the machine learning which automatically learns from data. AI tools are now able to identify the elements that favour the positioning of a page in search results and anticipate user expectations to offer them a personalised experience.

7. Technical SEO, as important as ever

Even though content is kingThe technical aspect of the mobile referencing. A structure HTML A clean site, balanced use of meta tags and an up-to-date sitemap are all essential criteria for good search engine positioning.

8. Website security, a priority

Website security is essential to ensure that users' data is protected and that the sites they visit are trusted. So make sure you systematically implement a HTTPS for secure transmission of information to your site.

9. Look after your netlinking

Obtaining quality inbound links to your site is one of the keys to improving your mobile referencing. Give priority to partnerships with sites that are related to your business and have a high PageRank, to guarantee the quality of these backlinks.

10. Mobile traffic analysis for optimisation

By measuring and analysing mobile traffic, you can identify weaknesses and opportunities in your SEO strategy. Use tools such as Google Analytics to track traffic on your site, as well as Google Search Console which will give you invaluable advice on how to improve your mobile search engine optimisation.

To sum up, if you want to keep up with the latest trends in mobile SEO in 2024, you will need to master a number of aspects, from loading speed to diversified content formats, as well as taking greater account of artificial intelligence in this field.

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