SEO audit: 10 essential tools for optimising your search engine optimisation

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SEO audit 10 essential SEO tools


The natural referencing of a website is a complex set of technical optimisations and best practices.

To make informed decisions and improve your ranking, you should regularly carry out an SEO audit.

In this article, we present 10 essential SEO tools to carry out this exercise.

SEO tools

1. Google Analytics: an essential source of information

This free tool developed by Google enables you to monitor your site's performance in terms of traffic and visitor acquisition. It is essential for identifying the most popular pages and those that need to be optimised to better meet your visitors' expectations.

Key features :

  • Analysis of incoming traffic (sources, behaviour)
  • Conversion assessment based on several objectives
  • Tracking of keywords used to access the site

2. GTmetrix: one of the SEO tools for analysing technical performance

La loading speed of your pages is an important SEO criterion as part of the seo audit. GTmetrix provides you with a complete analysis of various technical aspects in order to identify what could be affecting your overall performance score and offers recommendations for improving it.

Key features :

  • Analysis of loading speed and performance
  • Identification of elements to be optimised (compression, caching)
  • Detailed reports with optimisation advice

3. Google Search Console: the essential complement to Analytics

Just like Google AnalyticsGoogle Search Console is a free tool that allows you to track the progress of your website's SEO. It provides additional information on user queries, indexing by Google and any technical problems encountered.

Key features :

  • Tracking impressions, clicks and click-through rates by keyword
  • Site page indexation report
  • Alerts concerning security errors or other problems

4. Screaming Frog SEO Spider: a real Swiss army knife for SEO audits

This tool helps you to identify and correct problems with the content and architecture of your site. Primarily designed for SEO professionals, it is available in a free version for auditing a limited number of pages and a paid version for analysing more data.

Key features :

  • Analysis of your site in terms of tags, meta-descriptions and page titles
  • Search for broken links and redirections
  • Overview of problem urls (duplicates, redirect loops)

5. Ahrefs: a reference for your external link profile

Ahrefs provides users with an authority index and an analysis of their website's inbound and outbound link profile. This makes it possible to identify opportunities for obtaining more quality links, and also to avoid Google penalties linked to the poor quality of certain links. backlinks.

Key features :

  • Analysis of backlink profile and domain authority
  • Tracking performance in terms of keywords and competitors
  • Detecting new links and monitoring old ones

6. MozPro: an online tool for SEO experts

MozPro provides data on your website's organic and paid referencing. Thanks to this tool, you can improve your online visibility by identifying blocking factors and following the advice offered by the experts. Moz.

Key features :

  • Evaluation of pages according to different criteria (popularity, relevance, authority)
  • Intelligent suggestions to increase awareness and content quality
  • Comparison with several competitors or similar sites

7. Ubersuggest: a powerful, free keyword generator

Ubersuggest is a tool that lets you quickly explore the universe of keywords around a given theme. It makes it easy to research and analyse the key expressions most searched for by Internet users, helping you to establish a relevant SEO strategy.

Key features :

  • Suggestions for keywords related to a query
  • Analysis of keyword popularity by monthly search volume
  • Competition indicator to define the difficulty of positioning yourself on a term

8. SEMRush: versatility for web marketing professionals

SEMRush is a paid tool designed for companies and agencies wishing to implement an effective SEO strategy. It offers a wealth of data and functions for analysing your site and those of your competitors in order to improve your search engine positioning.

Key features :

  • In-depth keyword research
  • Analysis of positions and competitors
  • Adwords campaign creation and tracking tool

9. Majestic: explore the web of external links like never before

Majestic is a tool dedicated to analysing backlinks. It helps you map and manage your incoming links to optimise your natural referencing. Several indicators are available to help you assess the quality of your backlinks, such as the Trust Flow and the Quote Flow.

Key features :

  • Display of backlinks with details (anchors, text around the link, etc.)
  • Quality indicators to identify high-potential links
  • Discover the sectors of activity corresponding to the sources of link acquisition

10. OnCrawl: delve deep into your website's architecture

OnCrawl is a tool that guides you through the study of your website's tree structure. It provides you with crucial data to highlight problem areas such as orphan pages or redirect errors, thus improving your crawl budget.

Key features :

  • Complete analysis of metrics HTMLserver and metadata
  • Mapping internal and external links
  • Export reports tailored to your needs

In addition to these ten essential SEO tools, there are many other solutions to help you carry out your SEO audit. Don't hesitate to try out several of them so that you can choose the ones that best match your objectives and the specific features of your website.

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