Identify and use semantic keywords to boost your SEO

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Semantic keywords

The world of referencing has undergone a number of changes in recent years, particularly with the advent of increasingly intelligent search engines (such as Google ) and capable of analysing the content of web pages in depth.

In this context, the notion of semantic keywords is of vital importance for optimising your SEO and improve your visibility on search engines.

In this article, we're going to explore the world of semantic keywords, understand how to identify them and use them effectively to boost your SEO.

Semantic keywords

Semantic keywords: what are they?

To fully understand this concept, we first need to recall what a keyword traditional. A keyword is an expression that repeats or summarises the main subject of a web page and on which a site wishes to position itself in the search results. For example, if you sell shoes online, you might want to rank for phrases such as "women's shoes", "men's trainers" or "branded pumps".

A semantic keyword is a term or expression that is related to the main keyword, but not necessarily a synonym.. To take our example of shoe sales, some semantic keywords might be "sandals", "stiletto", "ankle boots" or "shoes". Semantic keywords therefore provide added value in terms of content, context and interest for web users.

Why are semantic keywords important for your SEO?

Search engines such as Google attach particular importance to semantic keywords when analysing the content of a web page. The main reason for this is that semantic keywords enrich content and provide a better user experience. Indeed, an article that deals with the main subject and also includes related and complementary elements will be perceived as complete and qualitative content by web users.

Taking semantic keywords into account also improves visibility and ranking in search results. While traditional keywords are used to position a page on a specific subject, semantic keywords help search engines to rank this page among others that deal with the same subject but with a different approach.

How do you identify relevant semantic keywords?

1. Use specific keyword search tools

There are several keyword searchsuch as Google Keyword Planner, Ubersuggest or even SEMrushwhich allow you to identify expressions related to your main keyword. These tools offer you not only semantic keyword suggestions, but also information about the search volume and the competition associated with each term.

2. Analyse the results for your main keyword

One of the best ways of identifying relevant semantic keywords is to analyse the search results for your main keyword. By consulting the web pages that rank for this term, you can identify recurring expressions and draw up a list of potentially interesting terms to enrich your content.

3 - Explore the "Related search" suggestions in Google

At the end of the Google search results page, you will generally find a section entitled "Related searches". This is a set of suggestions offered by Google that can help you identify semantic keywords that complement your subject.

How can you use semantic keywords to optimise your SEO?

1. Integrate them naturally into your content

First of all, it's essential to integrate semantic keywords in a fluid and natural way into your text.

. Absolutely avoid "keyword stuffing" and focus instead on the quality of the content, taking care not to overload your texts with too many related terms.

2. Work on internal linking

Le internal networking is one of the key stages in SEO and consists of creating internal links between the different pages of your site. Make clever use of semantic keywords to make it easier for visitors to navigate and to show search engines the relationships between your content.

3. Optimise your meta-tags

Don't forget to include your semantic keywords in the title, description and header of your page. Your meta-tags should reflect the actual content of your article and include both your main keyword and a few relevant semantic terms.

4. Focus on quality and originality

For a SEO strategy The key is to produce quality articles that add value for your readers. Take care to choose original subjects and make sure you cover each topic in depth by tackling different related aspects using semantic keywords.

    • In a nutshellSemantic keywords play a crucial role in optimising your SEO by enabling you to build richer, more original and more relevant content. Integrating them correctly into your text, working on good internal linking and using them well in your meta-tags are all essential practices to put all the chances on your side and improve the visibility of your web pages on search engines.
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