10 crucial steps for selecting your keywords effectively

Through our Semantic SEO Agency Optimize 360 

1O essential steps for choosing your key words

Keyword optimisation is a key element in the success of any online marketing strategy.

But how do you choose those famous keywords?

Discover 10 essential steps to help you choose them wisely and effectively.

choose your keywords

Step 1: Identify your site's main theme to choose keywords

To get off to a good start, it is essential to determine the main subject of your website or blog. This will give you a general idea of the relevant keywords to use in your content. For example, if your site's main theme is vegetarian cuisine, your keywords should be related to this area.

Step 2: Think about your target audience

Think about the people you want to reach with your content: what are their main concerns? What terms would they use to find information on the subject in question? Weighing up these questions will help you target your keywords more effectively and win over your audience. audience.


Use personasThese profiles represent different segments of your audience, giving you a better understanding of your potential customers' search habits.

Step 3: Initial brainstorming

List all the keywords that come naturally to mind when you think of your main subject and the profile(s) of your target audience. Don't worry about the order or relevance of the keywords yet; this step is simply intended to generate an initial list to work on later.

Step 4: Use a keyword search tool

To take things a step further, select a few keywords from the brainstorm and use them as a basis for a dedicated search tool. These tools help you identify high-potential keywords by analysing their popularitytheir level of competition and their relevance to your content.


Many free tools are available online to perform this analysis (such as Google Ads). Don't hesitate to test several tools to refine your keyword selection.

Step 5: Focus on the long tail

The "long tail" strategy involves focusing on keywords that are less frequently searched for, but are more specific and generally less competitive. This allows you to stand out from the crowd and improve your referencing without competing with the major players in your niche.

Step 6: Analyse conversion potential

A good keyword is not judged solely on its popularity: it must also be capable of generating conversions (sales, registrations, etc.). Assess the potential of conversion of each keyword by analysing the presumed intentions of the Internet users who use them, as well as the quality of the traffic they generate.

Step 7: Take the competition into account

Keep an eye on your direct and indirect competitors to find out which keywords they are using. You can draw inspiration from their choices while seeking to stand out from the crowd with lesser-used keywords or by adopting a different approach.


Use competitive analysis tools to study referencing strategies your competitors and refine your selection of keywords.

Step 8: Identify trends and current events

Keep abreast of the latest news and trends in your field so that you can adjust your keyword strategy accordingly. Using keywords related to a hot news story or a trending topic can help you improve your visibility in the short term.

Step 9: Regularly re-evaluate your keywords

Your keywords are not set in stone: it's important to regularly reassess their relevance and effectiveness in order to adjust your strategy if necessary. Don't hesitate to carry out tests and monitor the performance of your keywords to find the winning formula.

Step 10: Integrate your keywords consistently

Finally, don't forget that the use of keywords should be consistent and natural. There's no point in repeating them excessively in your content, as this could lead to the trap of "over-optimisation" and mislead your audience. Make sure you integrate your keywords in a fluid and relevant way for greater impact.

Thanks to these 10 essential steps, you should be able to choose your keywords effectively and optimise your online presence. Always bear in mind that a good selection of keywords should be aligned with your content, your target audience and your marketing objectives.

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