Vocal local SEO: the 10 essentials for your online listing

Through our Local SEO Agency Optimize 360 

SEO local vocal: 10 things you need to know

Local SEO is an essential strategy for businesses wishing to attract customers to their geographical area and stand out in the market.

This approach increases your online visibility and improves your chances of attracting new customers and visitors. 

Discover the 10 things you need to know about local voice SEO to improve your referencing online.

Local voice SEO

1. Understanding the differences between general SEO and local SEO

One of the first steps in mastering the local referencing is to understand the differences between general SEO and local SEO.

The main distinction lies in the use of different SEO techniques to target Internet users located near your company's physical site.

Key features of general SEO :

    • Overall optimisation of website
    • Creation of quality links from a variety of sources that are not necessarily localized
    • Use of a variety of keywords and expressions that have a strong search volume high

Key features of local SEO :

    • Geolocate your content and meta tags depending on your specific location
    • Create partnerships with local businesses to get backlinks (backlinks)
    • Use targeted keywords and phrases that have an impact on local searches

2. Optimising for local voice search

The growing use of voice assistants such as SiriAlexa or Google Assistant requires SEO to adapt to this new form of search. Users tend to express themselves differently in natural language when they interact vocally with these devices.

A few tips for optimising voice SEO :

    • Include questions in your headings and sub-headings (e.g. "Where can I find a dentist in Paris?").
    • Provide short, precise answers to users' frequently asked questions
    • Adapting the content and structure of the site to facilitate navigation by voice command

3. Pay attention to your NAP details (Name, Address, Telephone)

NAP information is crucial for ensuring data consistency and accuracy of your company on different online platforms. Make sure that this information is identical on your website, your social pages and the online directories to avoid confusion and improve your local ranking.

4. Building local links

Le netlinking is crucial for local referencing, but you need to adapt your approach to focus on creating local links. Contact local partners, associations and organisations to work together or exchange links.

5. Focus on reviews and testimonials

Positive reviews and comments contribute greatly to your credibility online and are an important factor in Google's local ranking algorithm. Encourage your satisfied customers to leave a review on your website, your social networking pages or any other relevant review site.

6. Work with local online directories

Register your business on popular online directories such as Yelp, Yellow Pages or TripAdvisor to improve your local visibility and collect more customer reviews.

7. Add geographical tags to your pages

To make it easier for search engines to access your company's location data, add geolocation to the pages of your website and make sure you also include this information in the meta tags and titles.

8. Use Google Business Profile

Google Business Profile is an essential tool for optimising your local referencing, because it allows your business to appear in local results on Google Maps and similar services. Make sure your profile is complete and optimised, including photos, up-to-date information and a link to your website.

9. Review your keywords

Adapt your keywords to target local searches, in particular by adding geographical terms to your main expressions and by choosing key words with less competition but which are relevant to your local market.

10. Regularly analyse your performance

It is essential to regularly monitor and analyse the performance of your local referencing. Use tools such as Google Analytics to evaluate your results and adapt your strategy accordingly. This will help you stay competitive and constantly improve your visibility on the local market.

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