A 10-point guide to choosing the best international SEO agency

Through our International SEO Agency Optimize 360 

How to choose a SEO agency international?


In today's digital world, it is crucial to have an effective referencing to ensure your company's visibility and growth.

With this in mind, working with an agency SEO can help you make the most of your website in several languages and on different international markets.

How do you select the best agency to ensure your company's success?

Here's a 10-point guide to help you make the right choice.

choosing an international SEO agency

1. Assess international market expertise

It is essential that the agency specialises in international SEO.. Do they have clients from different parts of the world? Have they managed SEO projects for companies operating in different countries? An experienced agency must be able to adapt its strategy to the cultural and linguistic specificities of the target market.

2. Check certifications and qualifications

Certifications Google Analytics and Google Ads are indicators of an agency's quality and reliability. You should also check that the agency has other certifications, such as Moz or SEMrush. These qualifications testify to her commitment to keeping abreast of the latest trends and developments in SEO.

3. Ask for references and case studies

A successful agency should be able to provide you with references and case studies demonstrating their effectiveness and expertise. Don't hesitate to contact them to discuss their experience with the agency in question. You can also ask for statistics on previous projects, such as the number of organic impressions achieved or the average position of the site in search results.

4. Compare the services on offer

Some agencies limit themselves to on-page SEO, while others also include off-page optimisation (such as link building) and paid advertising campaigns. Check that the agency offers a complete package of services tailored to your specific needs.

5. Analyse the communication method

Communication is crucial to ensure a successful collaboration between your company and the international SEO agency you choose. How often will there be contact? How will day-to-day communication take place (phone calls, emails, instant messaging)? A good agency should be easily accessible and attentive to your needs and concerns.

6. Find out about the performance monitoring and evaluation process

Regular and meticulous monitoring of results is essential to ensure the success of your referencing strategy international. The agency must put in place key performance indicators (KPIs) to assess the effectiveness of its actions and provide you with detailed reports to help you understand the progress made.

7. Analyse the transparency of the methods used

The field of SEO is vast, and some agencies sometimes use unsavoury techniques to obtain results quickly. However, these practices can lead to penalties from Google. Check that the agency is completely transparent about the methods it uses and that its approach complies with search engine optimisation (SEO) guidelines. white hat ").

8. Study the implementation timeframe

SEO is a long-term process that takes time and effort to bear fruit. Make sure that the international SEO agency is capable of meeting your deadlines and is committed to implementing an appropriate strategy as quickly as possible.

9. Consider the rates and budget allocated

International SEO agencies generally offer various pricing packages depending on the size of your company and your specific needs. Take a close look at the different packages on offer, and make sure they match your budget and expectations.

10. Request a free audit from the agency

A competent agency should be able to carry out a free audit of your website in order to identify the main improvements to be made in terms of referencing. This will give you an idea of their seriousness and responsiveness before committing to a more substantial project.

By taking these 10 points into account, you'll be in a better position to choose the international SEO agency best suited to your business, capable of optimising your website for the global market and bringing sustainable growth to your digital presence.

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