10 key steps to improve your organic search

Through our SEO Agency Optimize 360 

10 steps to improving organic search


Being well positioned in the search engine results is essential to attract the maximum number of visitors to your site. This 10-step article shows you how to effectively optimise organic search to increase your website's traffic and visibility. website.

 

organic research

The importance of organic search in SEO

The majority of Internet traffic comes from search engines such as Google.

These offer Internet users a list of relevant sites based on their queries. It is therefore essential for site owners to work on their natural referencing or SEO (Search Engine Optimization)to maximise their visibility and attract a qualified audience.

Step 1: Define your strategy

To get started, think about your objectives and develop a strategy to achieve them. Identify the relevant keywords e/linked to your sector of activity and your audience then determine who your competitors are in this field.

Step 2: Optimise your website

Use the appropriate HTML tags

The use of specific tags enables search engines to understand the content and thus better position your site. It is essential to structure your site using the ,</strong>and <strong><h1> à <h6></strong>.</p> <h3 style="padding-left: 40px;">Improve the loading speed of your site</h3> <p style="padding-left: 40px;">Loading speed is an important criterion for optimising your natural referencing. So make sure you compress your images, use server-side caches and optimise your style sheets. <a href="https://www.optimize360.fr/en/definition/css/">CSS</a> to improve<a href="https://www.optimize360.fr/en/definition/ux/">user experience</a>.</p> <h2>Step 3: Write quality content</h2> <p>Content is a key element in SEO. To appeal to Internet users and search engines, it must be unique, relevant and regularly updated. Make sure you use the right keywords in your titles, subtitles and paragraphs.</p> <h2>Step 4: Adopt an effective site architecture</h2> <p>A well-structured site makes navigation easier and allows search engines to understand the relative importance of the different pages. Remember to use a clear menu with logical categories and sub-categories, and make sure that your <a href="https://www.optimize360.fr/en/definition/internal-networking-2/">internal networking</a> is consistent.</p> <h2>Step 5: Optimise your URLs</h2> <p>Short, clear and descriptive URLs are preferable for search engines and Internet users. Include the main keywords and don't use special characters or unnecessary numbers. For example : <strong>www.example.com/mots-cles-principaux</strong></p> <h2>Step 6: Create an XML sitemap</h2> <p>Le <a href="https://www.optimize360.fr/en/definition/sitemap/">sitemap</a> (or sitemap) is an XML file that makes it easier for search engines to index pages. It allows you to quickly indicate to <a href="https://www.optimize360.fr/en/definition/dindexing-robots/">indexing robots</a> the location, frequency and hierarchy of your pages.</p> <h2>Step 7: Implement the HTTPS protocol</h2> <p>Switching to protocol <a href="https://www.optimize360.fr/en/definition/https-definition/">HTTPS</a> enables secure exchanges between your website and visitors, and has a positive impact on your natural referencing. To do this, you need to acquire an SSL/TLS certificate from a recognised certification authority and update all your internal and external links.</p> <h2>Step 8: Use social networks to promote your content</h2> <p>Social networks are an excellent way of sharing and promoting your content while attracting visitors to your site. Adopting an active presence on the relevant platforms can generate positive social signals for natural referencing.</p> <h2>Step 9: Work on your inbound links</h2> <p>Get <a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">backlinks</a> quality links from other websites enhances the credibility and relevance of your site in the eyes of the search engines. However, beware of abusive practices such as buying links or spamming. Instead, opt for partnerships, article exchanges and participation in events to obtain natural, relevant links.</p> <h2>Step 10: Monitor your results</h2> <p>Make sure you measure your SEO performance regularly so that you can adapt your actions accordingly.</p> <p>Use tools such as Google <a href="https://www.optimize360.fr/en/definition/google-search-console/">Search Console</a> "and <a href="https://www.optimize360.fr/en/definition/google-analytics/">Google Analytics</a> "You can also use the search engine optimization tool to track organic traffic, the average position of your keywords and the click-through rate. <a href="https://www.optimize360.fr/en/360-seo-agency/seo-tools-2/conversion/">conversion</a> (visitors to) your site.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" 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In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Storage or technical access is necessary to create user profiles in order to send advertisements, or to track the user on a website or on several websites with similar marketing purposes.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistics</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Features</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Read more about these purposes</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Refuse</button> <button class="cmplz-btn cmplz-view-preferences">Managing options</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Managing options</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Managing consent</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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