10 key points that SEO copywriters need to check

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Editor SEO 10 key points to check

In the field of referencing Search Engine Optimization (SEO), writing content is a key factor in achieving a good ranking in search engine results, such as Google.

Here is a list of 10 key elements that all SEO copywriters need to check during their work.

SEO copywriter

1. Searching for relevant keywords

To effectively target your audienceit is essential to use the right key words that correspond to the searches carried out by users. An in-depth analysis of the terms related to your theme will be useful in choosing the expressions to use in your content.

  1. Use free tools like Google Keyword Planner or Ubersuggest to find popular keywords tailored to your sector.
  2. Analyse the competition on these terms and choose those that offer a "good" ratio. Search volume / Difficulty" interesting.
  3. Create a list of secondary keywords to enrich your content and avoid excessive repetition of your main keywords.

2. Optimising titles and meta-descriptions

Titles (H1, H2...)

The title is one of the first things that search engines and users will see. The H1, H2 and H3 tags are an integral part of title optimisation.

  • Include your main keyword in the H1 tag and other relevant keywords in the H2 and H3 tags.
  • Make sure that your titles are sufficiently explicit and attractive for users to click on them.


Meta descriptions appear below the title in search results. They must be optimised to encourage visitors to click on your page.

  • Write a concise description (between 150 and 160 characters) that summarises the content of the page.
  • Include relevant keywords to encourage users to consult your content.

3. Internal and external networking

Meshing is a crucial element in making your site easier to navigate and improving its visibility on search engines.

Internal links

To keep your visitors interested and encourage them to discover your pages, it's important to create links between them.

    1. Add links to similar or complementary articles to enhance the reading experience.
    2. Use text anchors containing relevant keywords to boost their positioning.

External links

Links to other sites may also contribute to improve referencing of your own site, particularly in terms of authority and credibility with search engines.

    1. Create links to reliable and recognised sources to back up what you say.
    2. Favour links in " nofollow If you are not in control of the content of a site, or if the relevance of the site is questionable, we recommend that you do not use the term "content".

4. Using images and alt attributes

Images are a major asset in making your content more attractive and easier to read. However, they must be properly optimised for SEO.

  • Select relevant, high-quality images.
  • Compress them to reduce their weight without affecting their resolution.
  • Use the "alt" attribute to describe the content of the image with relevant keywords.

5. Choosing the right text format

Well-structured content is essential to make it easier for visitors to understand and read. To achieve this, use various HTML to segment and organise text (headings, paragraphs, lists, etc.).

  • Remember to space out your content with spaces between paragraphs.
  • Use bulleted or numbered lists to present information clearly and concisely.

6. Optimising the overall structure of the text

To make your content easier to read, it is important to organise it into coherent, logical sections.

  • Put together an attractive introduction that grabs the reader's attention and sets out the subject.
  • Develop your argument in a body of text structured around sub-headings and short paragraphs.

7. Your seo copywriter must check the quality of the content written

The creation of unique and informative content is an essential criterion for attracting your readers and improving your natural referencing.

  • Adapt the tone and style of the text to your target audience.
  • Write a clear, precise and concise text, avoiding complex wording and excessive use of jargon.
  • Carry out in-depth research to obtain correct and verifiable information.

8. Keyword density

It is wise to strike a balance between optimal use of keywords and the overall quality of the text. Too much keyword density can lead to over-optimisation, which is detrimental to SEO.

  1. Choose a rate of keyword density between 1 and 3 %.
  2. Check the distribution of keywords in the text to avoid overloading specific areas.

9. The length of the text

Search engines generally place more value on long-form content that covers a subject in depth.

  • Adjust the length of your text according to the type of content (practical advice, opinion articles, case studies, etc.) and the interest it is likely to arouse in your readers.
  • Don't hesitate to gradually increase the size of your texts to test their impact on SEO and site performance.

10. Final check before publication

Before publishing your article online, take the time to check all the points mentioned above to maximise your chances of SEO success.

  1. Reread your text carefully to detect and correct any spelling, syntax or typographical errors.
  2. Make sure that every element is properly optimised: titles, meta-descriptions, images, links, structure, etc.
  3. Use SEO analysis tools such as Yoast SEO or SEMrush to check the overall quality of the text and make any necessary corrections.

By applying these 10 key points, you will increase your expertise as an SEO copywriter and optimise your texts to improve their positioning in search results. Happy copywriting!

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