Understanding the basics of SEO AMP: Everything you need to know

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SEO AMP Everything you need to know

In today's digital world, keeping up to date with the latest trends and technologies is essential to maintaining your competitive edge. website competitive.

A novelty that has taken on great importance in the world of referencing in recent years is the introduction of Accelerated Mobile Pagesor simply AMP.

In this article, we're going to explore the concept of AMP, how it works, its benefits and some best practices to follow to get the most out of this technology.

Here are 10 key points to find out everything you need to know about MPA:


1. What is MPA?

Accelerated Mobile Pages, or AMP for short, is a collaborative project initiated by Google and other companies in the sector to make web pages easier to navigate. faster and smoother for mobile users. In short, AMP is a lightweight web format that enables dynamic web pages to be created that are optimised for fast browsing on mobile devices.

2. How does MPA work?

The basic principle behind how AMP works is to create simplified versions of classic web pages, using only the HTML strictly necessary. Specific tags are added to the source code of each page, detected by search engines and indicated as optimised for mobile browsing.

The AMP content is then placed in cache on Google's servers, enabling pages to be loaded more quickly when the user clicks on a link.

3. The benefits of AMP for search engine optimisation

In addition to improved speed and performance, there are a number of other benefits associated with using AMP for your website:

  • Better visibility in search engines: AMP pages generally appear in the form of a carousel in Google's search results, giving them a privileged position compared to other traditional results.
  • Bounce rate reduced : Fast loading times mean that users are less likely to leave your site prematurely, which often translates into a lower bounce rate.
  • Increased traffic : Improving visibility and performance can generate more traffic to your site, particularly from mobile devices.

4. How do you set up AMP on your site?

Implementing AMP on your site requires some major changes to the source code. Below are the basic steps for implementing AMP :

  1. Find out about the specific HTML tags required to create AMP pages. An example of an essential tag is <amp-img> tag, which replaces the <img> classic.
  2. Apply these tags to your source code, creating an AMP version of each page you want to optimise.
  3. Add a rel="amphtml " link in the header of your classic pages, pointing to their AMP versions.

Note that several content management systems (CMS) such that WordPress offer plugins that greatly simplify this process.

Warning :

Please note that AMP is not a magic solution and does not necessarily guarantee immediate success in terms of SEO. It is crucial to assess the potential benefits for your site before making the necessary changes and to continue monitoring the results of your work.

5. Limitations of MPA

Despite its many advantages, there are also a few limitations to bear in mind when considering using AMP on your site:

  • Reduced functionality: Due to the slimmed-down format of AMP, certain more complex functionalities and interactive elements may not be supported or may be limited in their implementation.
  • Dependence on Google : If having Google cache your AMP pages can improve their loading speedThis also means that you have to have a great deal of trust in Google to manage, store and distribute your content from its servers.
  • Cost of maintenance : Creating and managing AMP versions of your web pages requires additional work in terms of development, testing and updating, which can lead to higher maintenance costs.

6. Loading time: the key to a good user experience

One of the main reasons why AMP was introduced was its impact on loading time web pages. Mobile users are often impatient and prefer sites that load quickly. A slow site can lead to higher bounce rates and lower traffic, which has a negative impact on its SEO.

By optimising your site with AMP, you can considerably improve performance and guarantee a user experience for your visitors, whatever their device.

7. AMP and local SEO

Using AMP can also benefit local businesses looking to improve their presence in location-based search results. Google generally gives more weight to sites optimised for mobile devices when determining local rankings.

So a site that uses AMP and offers a user-friendly experience will have a better chance of appearing in a good position in local search results.

8. Optimise your content for AMP

Quality content is essential if you want AMP to work to your advantage. Here are a few tips for optimising your content accordingly:

  • Concise, structured writing : Adapt your writing style to mobile readers, with short sentences and easily digestible paragraphs.
  • Light multimedia : Use compressed images and videos without sacrificing quality, so that loading them does not slow down pages.
  • Meta tags and titles : Make sure that your meta tags and titles are well optimised and enticing to encourage users to click on your site in the search results.

9. Monitoring and analysis of MPA performance

Once you have implemented AMP on your site, it is crucial to regularly monitor and analyse its performance. You can use various tools such as Google AnalyticsGoogle Search Console and even AMP Validator to monitor and measure key indicators such as load time, conversion rates and traffic generated by AMP pages.

10. Stay informed and up to date

As in all areas of digital marketing, it's important to keep abreast of the latest developments and updates regarding AMP. This will enable you to constantly adjust and improve your strategy for optimum impact on your SEO.

In conclusion, AMP is a promising technology capable of considerably improving the speed and performance of websites on mobile devices. However, the pros and cons of implementing AMP need to be weighed up carefully to ensure your site's long-term success in the search results.

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