10 wichtige Schritte zur Verbesserung Ihrer organischen Suche SEO

Durch unsere SEO-Agentur Optimize 360 

Verbesserung der organischen Suche SEO in 10 Schritten


Eine gute Platzierung in den Ergebnissen von Suchmaschinen ist entscheidend, um möglichst viele Internetnutzer auf Ihre Website zu locken. Dieser Artikel zeigt Ihnen in 10 Schritten, wie Sie die organische Suche SEO effektiv optimieren können, um den Traffic und die Sichtbarkeit Ihrer Webseite.

 

organische Suche

Die Bedeutung der organischen Suche in der SEO

Der Großteil des Datenverkehrs im Internet stammt von Suchmaschinen wie Google.

Diese bieten den Internetnutzern eine Liste mit relevanten Websites für ihre Suchanfragen. Daher ist es für die Besitzer von Websites von größter Bedeutung, an ihrer natürlichen Suchmaschinenoptimierung zu arbeiten oder SEO (Search Engine Optimization)Sie können sich auf die Suche nach einem bestimmten Thema machen, um ihre Sichtbarkeit zu maximieren und ein qualifiziertes Publikum anzuziehen.

Schritt 1: Legen Sie Ihre Strategie fest

Überlegen Sie sich zu Beginn Ihre Ziele und entwickeln Sie eine Strategie, um diese zu erreichen. Ermitteln Sie relevante Schlüsselwörter, die mit Ihrer Branche und Ihrem Publikum Ziel und bestimmen Sie dann, wer Ihre Konkurrenten in diesem Bereich sind.

Schritt 2: Optimieren Sie Ihre Website

Verwenden Sie die richtigen HTML-Tags

Die Verwendung bestimmter Tags ermöglicht es Suchmaschinen, den Inhalt zu verstehen und Ihre Website besser zu positionieren. Es ist wichtig, dass Sie Ihre Website mithilfe der folgenden Tags strukturieren ,</strong>und <strong><h1> à <h6></strong>.</p> <h3 style="padding-left: 40px;">Verbessern Sie die Ladegeschwindigkeit Ihrer Website</h3> <p style="padding-left: 40px;">Die Ladegeschwindigkeit ist ein wichtiges Kriterium für die Optimierung Ihrer natürlichen Suchmaschinenoptimierung. Achten Sie daher darauf, Ihre Bilder zu komprimieren, serverseitige Caches zu verwenden und Ihre Stylesheets zu optimieren. <a href="https://www.optimize360.fr/de/definition/css/">CSS</a> zur Verbesserung der<a href="https://www.optimize360.fr/de/definition/ux/">Nutzererfahrung</a>.</p> <h2>Schritt 3: Schreiben Sie qualitativ hochwertige Inhalte</h2> <p>Der Inhalt ist ein Schlüsselelement bei der SEO. Um Internetnutzern und Suchmaschinen zu gefallen, muss er einzigartig, relevant und regelmäßig aktualisiert sein. Achten Sie auch darauf, die ausgewählten Schlüsselwörter in Ihren Titeln, Untertiteln und innerhalb Ihrer Absätze zu verwenden.</p> <h2>Schritt 4: Übernehmen Sie eine effektive Seitenarchitektur</h2> <p>Eine gut strukturierte Website erleichtert die Navigation und ermöglicht es Suchmaschinen, die relative Bedeutung der verschiedenen Seiten zu verstehen. Denken Sie an ein übersichtliches Menü mit logischen Kategorien und Unterkategorien und achten Sie darauf, dass Ihre <a href="https://www.optimize360.fr/de/definition/interne-vernetzung-2/">interne Vernetzung</a> zusammenhängend ist.</p> <h2>Schritt 5: Optimieren Sie Ihre URLs</h2> <p>Kurze, klare und beschreibende URLs sind für Suchmaschinen und Internetnutzer am besten. Schließen Sie die wichtigsten Schlüsselwörter ein und utURLverwenden Sie keine unnötigen Sonderzeichen oder Zahlen. Beispiel: <strong>www.example.com/mots-cles-principaux</strong></p> <h2>Schritt 6: Erstellen Sie eine XML-Sitemap</h2> <p>Die <a href="https://www.optimize360.fr/de/definition/sitemap/">sitemap</a> (oder Sitemap) ist eine XML-Datei, die Suchmaschinen die Indexierung von Seiten erleichtert. Sie ermöglicht es, den <a href="https://www.optimize360.fr/de/definition/indexierungsroboter/">Indexroboter</a> den Ort, die Häufigkeit und die Hierarchie Ihrer Seiten.</p> <h2>Schritt 7: Implementieren Sie das HTTPS-Protokoll</h2> <p>Der Übergang zum Protokoll <a href="https://www.optimize360.fr/de/definition/https-definition/">HTTPS</a> ermöglicht einen sicheren Austausch zwischen Ihrer Website und den Besuchern und wirkt sich positiv auf Ihre natürliche Suchmaschinenoptimierung aus. Dazu müssen Sie ein SSL/TLS-Zertifikat von einer anerkannten Zertifizierungsstelle erwerben und alle Ihre internen und externen Links aktualisieren.</p> <h2>Schritt 8: Nutzen Sie soziale Netzwerke, um Ihre Inhalte zu bewerben.</h2> <p>Soziale Netzwerke sind eine hervorragende Möglichkeit, Ihre Inhalte zu teilen und zu bewerben und gleichzeitig Besucher auf Ihre Website zu locken. Eine aktive Präsenz auf den relevanten Plattformen zu übernehmen, kann positive soziale Signale für die natürliche Suchmaschinenoptimierung erzeugen.</p> <h2>Schritt 9: Arbeiten Sie an Ihren eingehenden Links</h2> <p>Erhalten Sie <a href="https://www.optimize360.fr/de/seo-360-agentur/off-site/">Backlinks</a> qualitativ hochwertiger Links von anderen Websites erhöht die Glaubwürdigkeit und Relevanz Ihrer Website in den Augen der Suchmaschinen. Hüten Sie sich jedoch vor missbräuchlichen Praktiken wie dem Kauf von Links oder Spam. Bevorzugen Sie stattdessen Partnerschaften, den Austausch von Artikeln und die Teilnahme an Veranstaltungen, um natürliche und relevante Links zu erhalten.</p> <h2>Schritt 10: Verfolgen Sie Ihre Ergebnisse</h2> <p>Achten Sie darauf, dass Sie Ihre SEO-Leistung regelmäßig messen, um Ihre Maßnahmen entsprechend anzupassen.</p> <p>Verwenden Sie Tools wie "Google <a href="https://www.optimize360.fr/de/definition/google-search-console/">Search Console</a> " und " <a href="https://www.optimize360.fr/de/definition/google-analytics/">Google Analytics</a> "um die Entwicklung des organischen Traffics, der durchschnittlichen Position Ihrer Keywords und der Rate der <a href="https://www.optimize360.fr/de/seo-360-agentur/seo-tools/umwandlung/">Umwandlung</a> der(Besucher in)Ihrer Website.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column 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Ohne eine Vorladung, eine freiwillige Einhaltung durch Ihren Internetanbieter oder zusätzliche Aufzeichnungen von Dritten können Informationen, die ausschließlich zu diesem Zweck gespeichert oder abgerufen werden, im Allgemeinen nicht dazu verwendet werden, Sie zu identifizieren.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Die Speicherung oder der technische Zugriff ist notwendig, um Nutzerprofile zu erstellen, um Werbung zu versenden, oder um den Nutzer auf einer Website oder auf mehreren Websites mit ähnlichen Marketingzwecken zu verfolgen.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistiken</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Eigenschaften</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Immer aktiv</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Immer aktiv</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Optionen verwalten</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Dienste verwalten</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Verwalten von {vendor_count}-Lieferanten</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Lesen Sie mehr über diese Zwecke</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Akzeptieren</button> <button class="cmplz-btn cmplz-deny">Ablehnen</button> <button class="cmplz-btn cmplz-view-preferences">Optionen verwalten</button> <button class="cmplz-btn cmplz-save-preferences">Einstellungen speichern</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Optionen verwalten</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Die Zustimmung verwalten</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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