Content Curation in SEO: Entdecken Sie die wichtigsten Punkte

durch unsere SEO-Agentur Optimize 360

Content Curation


In einer Welt, in der das Internet mit Inhalten überflutet wird, wird es immer schwieriger, relevante und zuverlässige Informationen zu finden.

Hier setzt Content Curation an und hilft Ihnen bei Ihrer Strategie der Suchmaschinenoptimierung natürlich (SEO).

Aber was ist Content Curation in SEO und wie können Sie es nutzen, um die Sichtbarkeit Ihrer Webseite ?

In diesem Artikel werden wir in 10 Punkten die wichtigsten Aspekte der Content Curation für eine SEO-Strategie erfolgreich.

Content Curation

1. Definition: Was ist Content Curation?

Die Content Curation ist eine Methode, bei der die besten vorhandenen Inhalte zu einem bestimmten Thema gesucht, gesammelt, organisiert und geteilt werden, wobei das Hauptziel darin besteht, eine bessere Nutzererfahrung an Internetnutzer, die in Suchmaschinen nach diesem Thema gesucht haben, z. B. Google.

Diese Praxis ermöglicht es Ihnen auch, den auf Ihrem Blog oder Ihrer Website angebotenen Inhalt zu bereichern und gleichzeitig die Suchmaschinenoptimierung (SEO) zu berücksichtigen.

2. Warum sollte man Content Curation in der SEO einsetzen?

  • Reduzierung der Arbeitsbelastung : Die Erstellung von Originalinhalten kann zeit- und ressourcenintensiv sein. Mithilfe von Content Curation werden die Lücken zwischen den Originalveröffentlichungen geschlossen, wodurch die Häufigkeit, mit der neue Inhalte online gestellt werden, erhöht wird.
  • Autorität und Expertise : Durch die regelmäßige Weitergabe relevanter Inhalte, die aus anerkannten Quellen ausgewählt werden, kann Ihre Website an Glaubwürdigkeit gewinnen und einen Ruf als Experte auf ihrem Gebiet aufbauen.
  • Publikum breiter : Durch das Teilen hochwertiger Inhalte von anderen Websites oder Blogs kann ein neues Publikum erreicht werden, das sich potenziell für das behandelte Thema interessiert.

3. Die für die Kuratierung von Inhalten erforderlichen Fähigkeiten

Um eine effektive und für SEO vorteilhafte Content Curation zu gewährleisten, ist es wichtig, bestimmte Fähigkeiten zu beherrschen:

  1. Analysieren Sie diePublikum und ihre Informationsbedürfnisse
  2. Die besten kennen Informationsquellen, einschließlich der Experten und die wichtigsten Akteure in dem betreffenden Bereich
  3. Beherrschen Sie die Werkzeuge von InformationssucheDie meisten von ihnen sind in der Lage, sich mit anderen Medien wie Suchmaschinen, sozialen Medien, RSS-Feeds usw. zu verbinden.
  4. Informationen schnell und effizient entschlüsseln, um die relevanten Informationen auszuwählen
  5. Wissen, wie man dieInformationen ausgewählt, die für die natürliche Suchmaschinenoptimierung (SEO) optimiert ist.

4. Die verschiedenen Arten von Inhalten, die Sie teilen können

Content Curation kann auf verschiedene Arten von Inhaltsformaten angewendet werden, z. B. :

  • Blog- oder Presseartikel
  • Videos und Podcasts
  • Infografiken und andere informative Visualisierungen
  • Fallstudien und Kundenberichte
  • Praktische Leitfäden und Tutorials

5. Wie wählt man Inhalte zum Teilen aus?

Damit ein Inhalt durch eine Content Curation-Strategie in SEO aufgewertet werden kann, muss er die folgenden Kriterien erfüllen:

  1. Sein nützlich und für das Zielpublikum relevant: Dieser Inhalt sollte ein Bedürfnis befriedigen oder ein Problem lösen, das Ihr Publikum hat.
  2. Von einer einwandfreie Qualität : Achten Sie darauf, die Quellen der geteilten Informationen sorgfältig zu überprüfen, und berücksichtigen Sie die Glaubwürdigkeit, die Autorität der Quelle und die redaktionelle Qualität des Inhalts.
  3. Bringen Sie eine Wertschöpfung : Wählen Sie Inhalte, die Ihre eigenen Kreationen ergänzen, indem sie neue Sichtweisen, tiefgründige Analysen oder Ratschläge von Experten in Ihrem Bereich bieten.
  4. Im Einklang mit Ihrem redaktionelle Linie : Bevor Sie einen Artikel auf Ihrer Website oder Ihrem Blog veröffentlichen, sollten Sie sich vergewissern, dass er zum Thema, zum Tonfall und zu den Zielen Ihrer Marketingstrategie passt.

6. Tools für Content Curation in SEO

Um die Suche und Organisation von Inhalten, die geteilt werden sollen, zu erleichtern, gibt es eine Reihe von Tools, die bestimmte Schritte des Content Curation-Prozesses vereinfachen und automatisieren können:

  • Content-Aggregatoren (z.B. Feedly)
  • Auf Themen spezialisierte Monitoring-Tools (z. B. Scoop.it)
  • SEO-Plugins zur Verbesserung der Darstellung von Informationen und zur Optimierung der natürlichen Suchmaschinenoptimierung (z. B. : Yoast).

7. Inhalte SEO-optimiert präsentieren

Um die SEO-Vorteile von Content Curation voll auszuschöpfen, ist es entscheidend, an der Präsentation der ausgewählten Informationen zu arbeiten, insbesondere durch :

  1. Optimierung der Schlüsselwörter, die in den Tags , , , ... verwendet werden.</li> <li>Strukturieren Sie den Text mit kohärenten und relevanten Überschriften (H1, H2, H3) und Absätzen (<p>).</li> <li>Hervorhebung wichtiger Elemente mit Tags <strong></li> </ol> <h2>8. Animieren Sie Ihre Gemeinschaft rund um den geteilten Inhalt</h2> <p>Neben dem regelmäßigen Einstellen von kuratierten Inhalten auf Ihrer Website oder Ihrem Blog sollten Sie auch daran denken, diese Fundstücke in Ihren sozialen Netzwerken zu teilen und mit Ihrem Publikum zu interagieren, um das Feedback zu fördern und Ihre <a href="https://www.optimize360.fr/de/agentur-ereputation-unternehmen/">E-Reputation</a>.</p> <h2>9. Die Ergebnisse der Content Curation-Strategie für SEO messen</h2> <p>Um die Effektivität Ihrer Content Curation-Strategie zu bewerten, empfiehlt es sich, Analyse- und Tracking-Tools zu verwenden, wie z. B. <a href="https://www.optimize360.fr/de/definition/google-analytics/">Google Analytics</a>:</p> <ol> <li>Die Erhöhung des Traffics auf Ihrer Webseite</li> <li>Die Verweildauer und die Zeit, die Besucher auf Ihrer Seite verbringen</li> <li>Die Anzahl der Interaktionen (Teilen, Kommentieren usw.), die durch den geteilten Inhalt erzeugt wurden.</li> </ol> <h2>10. Anpassung der Strategie an die erzielten Ergebnisse</h2> <p>Sobald Sie die Auswirkungen Ihres Kuratierens analysiert haben, zögern Sie nicht, Ihren Ansatz entsprechend den erzielten Ergebnissen anzupassen: Erweitern Sie Ihre Quellen, verbessern Sie die Präsentation oder die Qualität der ausgewählten Inhalte, verstärken Sie das Engagement in den sozialen Netzwerken...</p> <p>Alles in allem bleibt Content Curation in SEO ein relevantes Mittel zur Optimierung Ihrer <a href="https://www.optimize360.fr/de/seo-360-agentur/">SEO-Strategie</a> und gleichzeitig Ihrem Publikum einen Mehrwert bieten. 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