Finden und optimieren Sie die Schlüsselwörter für Ihre Website

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Wie findet man Schlüsselwörter auf einer Website?


In diesem Artikel zeigen wir Ihnen, wie Sie Schlüsselwörter für Ihre Website finden, um die Suchmaschinenoptimierung zu verbessern.

Diese Schlüsselwörter werden Suchmaschinen, wie z. B. Google Ihre Website in den Suchergebnissen nach Relevanz zu sortieren.

Schlüsselwörter finden

1. Analysieren Sie den Quellcode Ihrer Website

Beginnen Sie mit der Untersuchung des Quellcodes Ihres Webseite. Dazu klicken Sie einfach mit der rechten Maustaste auf die Startseite der Website und wählen dann je nach verwendetem Browser "Seitenquellcode anzeigen" oder "Element inspizieren".

Achten Sie in Ihrem Quellcode auf META-Tags sowie auf </strong> und <strong><h1></strong>. Diese Elemente geben in der Regel einen guten Hinweis auf die wichtigsten Schlüsselwörter, die für jede Seite verwendet werden.</p> <h3 style="padding-left: 40px;"><span id="Analyse_du_texte_de_votre_site">Analyse des Textes Ihrer Website :</span></h3> <p style="padding-left: 40px;">Der redaktionelle Inhalt Ihrer Website ist ebenfalls eine Fülle von Informationen über Ihre potenziellen Schlüsselwörter. Achten Sie bei der Analyse des Textes auf Phrasen und Begriffe, die Sie häufig verwenden.</p> <p style="padding-left: 40px;">Dazu können Sie ein Textanalyse-Tool verwenden, um die am häufigsten vorkommenden Wörter und Sätze zu identifizieren. Mit diesem Ansatz können Sie aus dem Inhalt, der sich bereits auf Ihrer Website befindet, eine Liste potenzieller Schlüsselwörter erstellen.</p> <h2><span id="2_Trouver_des_mots-cles_a_laide_doutils_en_ligne">2. Schlüsselwörter mithilfe von Online-Tools finden</span></h2> <p>Es gibt mehrere Online-Tools, die Ihnen bei der Optimierung Ihrer Schlüsselwörter helfen können. Hier sind einige davon:</p> <ul> <li>Google <a href="https://www.optimize360.fr/de/definition/keyword-planner/">Keyword Planner</a> : Dieses kostenlose Tool von <a href="https://www.optimize360.fr/de/definition/google-ads/">Google Ads</a> (früher AdWords) ist sehr nützlich für die <a href="https://www.optimize360.fr/de/definition/stichwortsuche/">Stichwortsuche</a>. Es ermöglicht Ihnen, durch eine gründliche Analyse der beliebtesten Suchbegriffe in Ihrem Tätigkeitsbereich neue Ideen für Schlüsselwörter zu entdecken. Außerdem präsentiert er Daten über die <a href="https://www.optimize360.fr/de/definition/suchvolumen/">Suchvolumen</a> und Trends, um ihre Relevanz für Ihre Website zu bewerten.</li> <li><a href="https://www.optimize360.fr/de/definition/majestic-seo/">Majestic SEO</a> : Hierbei handelt es sich um ein kostenpflichtiges Tool, das detaillierte Informationen über eingehende und ausgehende Links sowie über die indexierten Seiten unter einer großen Anzahl von Websites liefert. Es ist besonders nützlich bei der Suche nach Schlüsselwörtern, indem es die Struktur der internen und externen Links analysiert.</li> <li><a href="https://www.optimize360.fr/de/definition/semrush/">SEMrush</a> SEMrush: Ebenfalls kostenpflichtig, ist SEMrush eines der meistgenutzten Tools für Suchmaschinenprofis. Es liefert genaue Informationen über Konkurrenten, Hauptkeywords und die Entwicklung des organischen Traffics. Es kann Ihnen auch Vorschläge für Schlüsselwörter liefern, die auf dem Thema Ihrer Website basieren.</li> <li><a href="https://www.optimize360.fr/de/definition/spyfu/">SpyFu</a> SpyFu ist ein kostenpflichtiges Tool, mit dem Sie Markttrends sowie die von Ihren Konkurrenten angewandten Werbetaktiken und -strategien analysieren können. Es bietet auch eine Liste von Schlüsselwörtern, die Sie verwenden können, um Ihre eigene Suchmaschinenoptimierung zu verbessern.</li> </ul> <h2><span id="3_Analyser_les_mots-cles_de_vos_concurrents">3. Analysieren Sie die Suchbegriffe Ihrer Konkurrenten</span></h2> <p>Wenn Sie die von Ihren Konkurrenten verwendeten Schlüsselwörter analysieren, können Sie wertvolle Informationen über deren Strategie erhalten und Möglichkeiten zur Verbesserung Ihrer eigenen Strategie erkennen. Nehmen Sie sich die Zeit, die Webseiten Ihrer Konkurrenten zu durchsuchen und ihren Quellcode zu analysieren, um die von ihnen verwendeten Schlüsselwörter zu finden.</p> <p>Sie können auch die oben erwähnten Tools (Majestic SEO, SEMrush oder Spyfu) nutzen, um zu sehen, welche Positionen Ihre Konkurrenten bei bestimmten <a href="https://www.optimize360.fr/de/definition/schlusselworter/">Schlüsselwörter</a> und so Ihre eigene SEO-Strategie besser ausrichten.</p> <h2><span id="4_Utiliser_les_reseaux_sociaux_pour_trouver_des_mots-cles">4. Soziale Netzwerke zum Finden von Schlüsselwörtern nutzen</span></h2> <p>Soziale Netzwerke sind eine hervorragende Informationsquelle, um herauszufinden, welche Schlüsselwörter Sie verwenden sollten. Indem Sie die Postings und Interaktionen der Nutzer in Ihrem Fachgebiet beobachten, können Sie Trends und Themen erkennen, die Ihre <a href="https://www.optimize360.fr/de/seo-360-agentur/seo-tools/qualifiziertes-publikum/">Publikum</a> Ziel.</p> <p>Denken Sie auch an populäre Hashtags, die mit Ihrer Branche zu tun haben, sie können oft Ideen für Schlüsselwörter enthalten, die Sie nutzen können.</p> <h2><span id="5_Yooda_Insight_et_recherche_de_mots-cles_SEO">5. Yooda Insight und SEO-Keyword-Recherche</span></h2> <p>Yooda Insight ist ein weiteres effektives Online-Tool für die Analyse von Schlüsselwörtern. Es ermöglicht eine umfassende Prüfung Ihrer Website, indem es verschiedene Aspekte wie die wichtigsten Schlüsselwörter, die <a href="https://www.optimize360.fr/de/seo-360-agentur/off-site/">Backlinks</a>Meta-Tags usw. Mit diesem Tool haben Sie die Möglichkeit, Ihre Suchmaschinenoptimierung mit der Ihrer Konkurrenten zu vergleichen und so Strategien zur Verbesserung Ihrer Ergebnisse zu entwickeln.</p> <h2><span id="6Preparer_une_liste_des_mots-cles_trouves">6.eine Liste der gefundenen Schlüsselwörter vorbereiten</span></h2> <p>Sobald Sie alle relevanten Suchbegriffe für Ihre Website gesammelt haben, ist es an der Zeit, diese zu organisieren. Bereiten Sie eine Liste der wichtigsten und zweitwichtigsten Suchbegriffe vor, die Sie für die SEO Ihrer Website verwenden möchten.</p> <p>Achten Sie darauf, dass Sie das Suchvolumen und die Konkurrenz für jeden dieser Begriffe berücksichtigen. Dies hilft Ihnen dabei, zu bestimmen, auf welche Suchbegriffe Sie Ihre Bemühungen konzentrieren sollten.</p> <h3 style="padding-left: 40px;"><span id="Trouver_et_optimiser_les_mots-cles_pour_ameliorer_le_referencement_de_votre_site">Finden und optimieren Sie Schlüsselwörter, um die Suchmaschinenoptimierung Ihrer Website zu verbessern :</span></h3> <p style="padding-left: 40px;">Nachdem Sie nun eine Liste von Schlüsselwörtern haben, die Sie für Ihre Website verwenden können, ist es an der Zeit, diese in Ihren Inhalt zu integrieren. Achten Sie darauf, dass Sie diese Begriffe auf natürliche und einheitliche Weise im gesamten Text verwenden, ohne dabei in eine Überoptimierung zu verfallen, die sich negativ auf Ihre Suchmaschinenoptimierung auswirken kann.</p> <p>Vergessen Sie auch nicht, Ihre Schlüsselwörter in die <a href="https://www.optimize360.fr/de/definition/meta-tag/">META-Tags</a>Die Titel und die <a href="https://www.optimize360.fr/de/definition/url/">URL</a> Ihrer Webseiten zu verwenden. Eine kluge Verwendung von Schlüsselwörtern ist entscheidend, um das Ranking Ihrer Seite in den Suchergebnissen zu verbessern und mehr Besucher anzuziehen.</p></div></div></article></div></div></div></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >Die SEO-Services unserer SEO-Agentur<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><table style="height: 567px;" width="833"> <tbody> <tr> <td width="87"><a href="https://www.optimize360.fr/de/seo-360-agentur/">SEO-Agentur </a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/seo-on-site/">SEO On Site Agentur</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/off-site/">SEO-Agentur für Netlinking (SEO Off PAge )</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/technisches-seo/">Technische SEO-Agentur</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/semantische-seo/">Semantische SEO-Agentur</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/content-marketing-seo/">Content Marketing SEO Agentur</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/international/">SEO-Agentur International</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/de/seo-360-agentur/lokale-referenzierung/">Lokale SEO-Agentur</a></td> </tr> <tr> <td> </td> </tr> </tbody> </table></div></div></div></div></div></div><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-2" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >Unsere Blogartikel zu Schlüsselwörtern<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/referenzierung/seo-relevante-schlusselworter-finden/">Wie findet man SEO-relevante Schlüsselwörter?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/referenzierung/wie-man-die-besten-schlusselworter-findet/">Wie findet man die besten Schlüsselwörter?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/referenzierung/was-ist-ein-gutes-schlusselwort/">Was ist ein gutes Schlüsselwort?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/sea-bezahlte-referenzierung/google-adwords/keywords-auswahlen-google-ads/">Wie wählt man die richtigen Google Ads-Keywords?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/referenzierung/stichwortliste/">Wie erstellt man eine Liste mit Schlüsselwörtern?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/referenzierung/seo-referenzierung-google/schlusselworter-generieren/">Wie generiert man Schlüsselwörter für SEO?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/definition/stichworter-konkurrenten/">Wie findet man die Schlüsselwörter der Konkurrenz?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/de/blog/referenzierung/seo-referenzierung-google/10-seo-techniken-zur-auswahl-von-schlusselwortern/">10 Techniken zur Auswahl der effektivsten Schlüsselwörter</a> </p> <p> </p></div></div></div></div></div></div></div></div></div><div class="seocrawler-bottom-page-builder-container seocrawler-container"><div class="seocrawler-bottom-page-builder-sidebar-wrap seocrawler-sidebar-style-none"><div class="seocrawler-bottom-page-builder-sidebar-class"><div class="seocrawler-bottom-page-builder-content seocrawler-item-pdlr"><div class="clear"></div><div class="seocrawler-single-author"><div class="seocrawler-single-author-wrap"><div class="seocrawler-single-author-avartar seocrawler-media-image"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" alt="blank" data-wpfc-original-src='https://secure.gravatar.com/avatar/d5208a99d91ec9020b7e22498d464a55?s=90&d=mm&r=g' data-wpfc-original-srcset='https://secure.gravatar.com/avatar/d5208a99d91ec9020b7e22498d464a55?s=180&d=mm&r=g 2x' class='avatar avatar-90 photo' height='90' width='90' decoding='async'/></div><div class="seocrawler-single-author-content-wrap"><div class="seocrawler-single-author-caption seocrawler-info-font" data-no-translation="" data-trp-gettext="">Über den Autor</div><h4 class="seocrawler-single-author-title"><a href="https://www.optimize360.fr/de/author/fredpoulet/" title="Beiträge von Fred Poulet" rel="author" data-no-translation-title="">Fred Huhn</a></h4><div class="seocrawler-single-author-description">Frédéric POULET ist der Gründer der SEO-Agentur Optimize 360. 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